Why Is Physical Exercise Important for the Elderly?

Writing since 1999, Darla Ferrara is an award-winning author who specializes in health, diet, fitness and computer technology. She has been published in "Mezzo Magazine" and Diet Spotlight, as well as various online magazines. Ferrara studied biology and emergency medical technology at the University of Nebraska and Southeast Community College. Physical activity is vital at any age, but as you grow older, changes set in that make exercise even more crucial. Conditions that typically develop wit

Developing a Content Brand to Drive Your Blog

Storytelling is the heart of a good business blog. What does that mean? Some companies look to build a brand and use content marketing blogs to get there. That would technically be branded content – people don’t mentally connect with the blog, just the company that produces it. That approach lacks finesse. You’ll get the occasional passerby looking for tips on how to clean a hard drive or make effective use of cloud technology. Yeah, I’m yawning already. “Do you want to spend you life

Do You Need More Vitamin C In the Winter?

Your mum probably told you to take vitamin C if you have a winter cold, but how good is that advice? The truth is that vitamin C isn’t going to cure a common cold, but it is still one of the healthiest and safest nutrients around. Studies show that vitamin C, in the right dose, improves your overall health and may lower your risk of chronic conditions like cardiovascular disease. A better question is how much vitamin C do you need every day and why. Vitamin C, also called l-ascorbic acid, is a

MultiBrief: The future of the air medical services workforce

Air medical services are an integrated element in the emergency medical system. The practice of using aviation to transport trauma patients began with the military, but today helicopters and fixed-wing aircraft can be the best — or sometimes the only — transportation available to patients in rural areas. Changes in the healthcare industry have brought growth to clinical aviation and to the EMS workforce as a whole, as seen in the conversion of some rural hospitals to critical access status. Alt

How Long Does it Really Take to Pass a Kidney Stone? •

Kidney stones lead to more than one million emergency room visits each year because waiting for one to pass can be agonizing. There are two reasons a kidney stone hurts so bad. First, the stone blocks the movement of urine from the kidney to the bladder and that means pressure. Second, even a small stone is typically bigger than the tiny tube it’s trying to pass through and that takes a toll. How long does it take to pass a stone and what should you expect as it happens? The time it takes to pa

Pharma Content Marketing and The Art of Storytelling

The heavily regulated industry of pharmaceuticals is facing a challenge like it’s never seen before — healthcare consumers. Wait, of course, pharmaceutical companies have always had to deal with patients, but technology has changed how these individuals approach their health. Today, healthcare is consumer driven. It’s an industry focused less on taking care of sick people and more on educating them and preventing disease. There is a psychology in pharmaceutical marketing that didn’t exist 20 ye

How to Train Your Marketing Client

Let’s face it, if your clients knew everything there was to know about marketing, they wouldn’t need you. The flip side of that is some clients come into it with unrealistic expectations. Your goal is to always provide a positive experience for those people who help pay the bills, but sometimes that requires a little attitude assistance. Part of helping businesses design successful marketing strategies is to educate them on what makes a good plan. Remember, there is no such thing as a bad clien

A Godfather's Guide to Content Syndication Networks

You are looking for a way to move your content. I understand. There are things you can do. Content syndication, for instance, moves your blog around much like an ad network. It is an easy, and sometimes, undervalued way to drive traffic to a website. Someday, I’ll call upon you to do a service for me, maybe team project management, who knows. Until that day, accept this guide as my gift. Have a cannoli or two and while I explain to you the various syndication offerings for content marketing. Th